what is video marketing in 2020? | 12 Types of video marketing strategy.

What Is Video Marketing?

 

Video marketing refers to the utilization of video to plug or promote your whole or giving on digital channels.

 

 In easy terms, after you use video to market your whole, product or service, interact on social media channels, educate your prospective and current customers, and act with them, you’re same to be victimization video marketing.

 

Definition of Video marketing

 

If a photo’s price 1000 words, then what proportion additional valuable is the video? That’s the premise of video marketing, a face to the Faced marketing strategy that integrates participating video into company’s promoting strategy.

Video marketing is used for everything from building client relationships, to promoting your company name, services or product. in addition, video marketing will function a medium to gift how-to’s, promote client testimonials, live-stream events and deliver viral (entertaining) content.

 

Why Is Video marketing Gaining Importance?

 

  According to a survey by well know organization –

·        76% of the companies that use video marketing believe that it ends up in a decent ROI.

·        § 93% of companies believe that it will increase user understanding of their product or service.

·        § And seventy-two of companies believe that it's improved the conversion rate of their web site.

It’s not simply the companies WHO are inclined towards exploitation video as a marketing device, customers are more willing to receive marketing messages within the variety of videos too. in keeping with a report from Bt well know organization research, over five-hundredths of consumers like video over alternative types of content from a complete.

Videos have revolutionized however brands connect with customers. they need to be changed the method a brand sells, the method customers shop, the method consumers consume, and also the method service groups maintain relations with the shoppers.

 

 Businesses use videos on their landing pages (to make a case for however giving works and its benefits), social media posts (to interact with the audience), blogs (to retain additional readers), and even within the emails (to support their promoting campaigns). Out of them, 83 believe their home page explained video to be effective, seventy-eight believes video on social media to be an excellent man-oeuvre, and eightieth believe videos in emails usher in the specified ROI.

 

 Developing A Video Marketing Strategy

 

A video marketing strategy isn’t as regards to adding a video to promote your offering. It involves careful selection, development, and placement of videos as separate assets or at intervals existing marketing campaigns to urge the foremost out of it.

But before we have a tendency to go on discussing the way to develop a video promoting strategy, you must apprehend the categories of video content you utilize for constant.

 

 

The 12 sorts of promoting Videos

Before you start picture taking, you initially have to be compelled to confirm the kind of video(s) you would like to make. examine this list to higher understand your options.

 

 1. Demo Videos

 

Demo videos are short and overall showcase how your product looks like and works — whether or not that is taking viewers on a small intro of your software and the way it is used or up pack it and make a review of a physical product to the take a look at.

 

 2. Brand Videos

 

 Brand videos are generally created as a district of a bigger ad blitz, showcasing the company's high-level vision, mission, or product and services.

 The main amen of brand name videos is to create awareness around your company and to intrigue and grebe attention to your audience.

 

 3. Event Videos

 

Is your business hosting a conference, spherical table discussion, fundraiser, or another style of event?

Produce a highlight reel or release fascinating interviews and shows from the gathering.

 

 4. Expert Interviews

 

 Capturing interviews with internal experts or thought leaders in your industry could be a good way to create trust and authority together with your audience. notice the influencers in your industry — whether or not they share your point-of-view or not — get these discussions ahead of your audience.

 

 5. educational or How-To Videos

 

Instructional videos are used to teach your audience one thing new or build the foundational information they're going to have to be compelled to higher understand your business and solutions. These videos may be employed by your sales and repair groups as they work with customers.

 

 6. Explainer Videos

 

 This type of video is employed to assist your audience higher perceive why they have your product or service. several explainer videos target a fictional journey of the company's core emptor persona WHO is struggling with a drag. This person overcomes The difficulty by adopting or shopping for the business's resolution.

 

 7. Animated Videos

 

well knows organization created the subsequent video to market a key (intangible) theme from the 2017 State of the incoming report.

Animated videos are an excellent format for hard-to-grasp ideas that require sturdy visuals or to clarify associate degree abstract service or product. as an example,

 

 8. Case Study and client experience Videos

 

Your prospects need to understand that your product will (and will) solve their specific drawback. one in every of the simplest ways in which to prove this is often by making case study videos that feature your glad, loyal customers. These of us are your best advocates. Get them on-camera tell their difficulties or  challenges and how your company helped solve that problems.

Discover however businesses like yours used one organization to effectively implement marketing, sales, and repair solutions.

 

 9. Live Videos

 

Live video offers your viewers a special, under-the-table investigate your company. It conjointly attracts longer streams and better engagement rates — viewers pay up to eightieth longer with live video than with video-on-demand. Live-stream interviews, shows, and events, and encourage viewers to comment with queries.

Learn how Facebook Live video will increase your social following and complete awareness.

 

 10. 360° & video game Videos

 

 With 360° videos, viewers “scroll” around to envision content from each angle as if they were physically standing at intervals the content. This spherical video vogue permits viewers to expertise a location or event, like exploring continent or meeting a hammerhead. video game (VR) permits viewers to navigate and manage their expertise. These videos are typically viewed through devices like sense organ Rift or Google Cardboard.

 

 11. augmented Reality (AR) Videos

 

In this vogue video, a digital layer is additional to what you're presently viewing within the world. as an example, you'll purpose your phone's camera at your lounge and are would permit you to envision however a couch would look within the area. The IKEA Place app could be a nice example of this.

 

 12. customized Messages

 

Video is a clever thanks to continuing a speech or reply to somebody via email or text. Use well know organization Video or Loom to record yourself recapping a crucial meeting or giving customized recommendations. These videos produce a pleasant, distinctive moment for your prospects and might drive them additional down the acquisition journey.

 

 How To Do Video marketing

 

There are tons that go into video marketing. you wish to set up what you have got to form, for whom you have got to form, the way to create it, and the way to achieve the audience once it's developed.

Determine Your Goals

This is a necessary step before something truly begins.

Define what you would like to achieve exploitation videos. Is it additional sales that you’re seeking? Or is it additional social media followers? viral marketing? Word of mouth marketing? additional preserved customers?

You need to be specific once it involves goals as totally {different completely different}|completely different} goals are supported with different video marketing methods and manufacture different results. to extend sales, you would possibly have to be compelled to produce a demo or explainer video which you'll publish on your landing page. For viral marketing, however, you would possibly have to be compelled to develop humorous advertising or a social media campaign with dedicated hashtags and a series of videos.

Most of the time, video marketing isn’t used as a complete promoting strategy. however although you are doing, certify however you’re getting to live the ROI.

 

 

 

Plan Your Video(s)

 

Once the goal is about, you wish to set up your video(s) next. confirm and outline your –

 

·        Target audience: The audience constitutes the folks whom the video is developed for. they will either be your existing customers, prospective customers, or others WHO influence the choices of your customers or prospective customers. Knowing your target market is very important because it helps you to develop the video message.

 

·        Video Message: what is going to the video be about? Video message makes it clear for the interior audience what the complete desires to showcase or communicate to the audience.

 

 

·        Video platform: totally different|completely different} video platforms have different worth propositions. whereas some (like Vimeo) allows you to seamlessly infix your videos on completely different platforms, some are nice for SEO (YouTube), and a few (Facebook) helps you target the folks on social media. you'll either opt for one platform or a combination of alternative platforms to host and share your videos.

 

·        Budget: Budget is a crucial issue that guides alternative choices associated with video development and promoting.

 

·        Script: The script becomes the bottom of the video and could be a huge reason behind the success or failure of the video promoting strategy.

 

 

·         Video Type: process the kind of video is significant because it decides however the video is developed, posted, and marketed. Live videos typically involve shooting and posting at constant time, whereas explainer videos could use animations in conjunction with alternative shots and might take tons of edits. Deciding upon the video sort earlier makes it straightforward to see the inventive necessities, timeline, and alternative video necessities.

 

·         Creative Requirements: These depend upon the kind of video. it's going to embody costumes, location permissions, digital assets, etc.

 

 

·         Plan of action: It states what's to be done at what time. It simplifies the strategizing and execution.

 

·        Alternative necessities: Other video-specific requirements that are required to be planned beforehand.

 

 Develop Your Video(s)

 

 This stage involves shooting the video, adding fx, background score, voice-over, and everything that’s needed to convert the written script into moving frames.

 This stage typically involves taking the assistance of a 3rd party either to shoot the video or develop the animations for you. however, if you would like to try to to it yourself, here are some tools to assist you with constant –

·        Animoto: A cloud-based video piece of writing SAAS that you'll use to make videos on-line exploitation thousands of templates and options.

 

·        Placeit: Placeit could be a terribly easy-to-use drag-and-drop video development platform that has templates for nearly every style of the video starting from Instagram stories to promo videos to Facebook ads.

        

·         Envato: Envato parts could be a subscription service for video creators, that gives you many thousands of digital assets.

 

 Market Your Video(s)

 

Even though videos are thought-about to be an excellent quality once it involves promoting, you wish to promote them too.

If you transfer it on YouTube or your web site, target the SEO. If you selected Instagram or Twitter as your most popular platform, use relevant hashtags. you'll even share it on alternative social media platforms like Reddit or Tumblr or run an advert for constant (video ads perform higher than image ads) which may assist you to get additional traction to fulfill your goals.