What Is SEO / Search Engine Optimization and How it Work?

Definition: SEO stands for program improvement. that's that the art of ranking high on a quest engine inside the unpaid section additionally noted because of the organic listings.

Or

SEO stands for ‘Search Engine Optimization’. It’s the apply of optimizing your websites to create them reach a high position within the search results of Google or alternative search engines.

SEO focuses on up the rankings within the organic – aka non paid – search results. If you have got an internet site and you would like to induce a lot of traffic, it ought to be a part of your marketing efforts.

what-is-SEO-and-how it works?

The main good thing about ranking for a particular keyword is that you just will get “free” traffic to your website, month once a month.

How search engine work:-

At this time, we have some proper idea about “Search Engine Optimization (SEO)” So, its time to go father and understand “what is a search engine and how it works? “for that, we take a look over “how search engines like Yahoo, AOL, ask. Com, Baidu, Google, Bing and many more are working in Real-time”.

When you hunt for one thing in Google (or the other search engine), algorithm algorithmic rule works in the time to bring you what that search engine considers the “best” result.

Specifically, Google scans its index of “hundreds of billions” of pages to seek out a group of results which will best answer your search.

How will Google confirm the “best” result?

Even though Google doesn’t create the inner workings of its algorithm public, supported filed patents and statements from Google, we all know that websites and websites square measure hierarchical based mostly on Authority and relevancy.

Relevancy:-

Google and other Search Engines don’t merely rank “the most relevant pages at the top”. That’s as a result of there square measure thousands (or even millions) of relevant pages for each search term.

For example:-

The keyword “Digital Marketing” brings up 2,720 million results in Google:

Result for keyword search

Backlinks:-

Backlink-SEO

Google and other Search Engines not only relay on number keywords research they mainly check how many do-follow and referrer Backlink have that domain or website. if the website has more backlink then chances of showing top in the search result are high.

How SEO Works:-

SEO works by optimizing your website for the search engine that you just wish to rank for, whether or not it’s Google, Bing, Amazon or YouTube.

Specifically, your job is to create positive that a search engine sees your website because of the overall best result for a person’s search.

How they confirm the “best” result's supported an algorithm that takes into consideration authority, connexion thereto question, loading speed, and more.

For example:-

Google has over two hundred ranking factors in their algorithm).

In most cases, once folks suppose “search engine optimization”, they suppose “Google SEO”. that is why we’re attending to target optimizing your website for Google during this guide.

On-page SEO and off-page SEO:-

On-Page SEO & Off-Page SEO

On-page SEO issues all of Google’s ranking factors that they confirm by directly staring at the page you are attempting to optimize, like your headlines, content, and page structure.

Off-page SEO refers to all or any variables Google takes a glance at, and that they aren’t solely in your own hands. They rely upon alternative sources, like social networks, alternative blogs in your business, and also the personal history of the searcher.

They’re completely different, however, you wish to induce each right to try and do well with SEO.

On-page SEO:-

What is on-page SEO and how it works?

On-page SEO (aka “on-site” SEO) is that the act of optimizing completely different elements of your web site that have an effect on your search engine rankings. It’s the stuff that you just have management over and may modification on your own web site. Before you try website optimisation, take a glance at our onsite SEO checklist”

On-Page SEO Checklist:-

Title Tags:-

Put your main(targeted) keywords which keyword you want to rank your website on a Search engine, within the title tag of every page on your website. There square measure several best practices that move into writing a good title tag.

• Limit your title tags between 55-60 characters (including spaces) Because google only shows 60 characters on the search result. 

• Push the keyword nearer to the start of the title (ONLY if it sounds natural)

• Don’t stuff your keywords

• Include complete at the top of the title tag, separated by a pipe bar " | "

Example: “What Is SEO / Search Engine Optimization  | How it Work 2020?”

Headings:-

Headings square measure sometimes the most important words on the page, and for that reason, search engines provide them with a touch a lot of weight than your alternative page copy. it's a decent plan to figure your target keywords into the headings of every website however check that you accurately mirror your page content.

Make sure your H1s restricted to 1 per page, all alternative headers square measure H2 or H3

Examples of size:  

1. H1

2. H2

3. H3

4. H4

URL structure:-

Put keywords into your URLs if potential. However, don't go change all of your present URLs with great care just for put keywords in them. You shouldn’t modification recent URLs unless you intend on redirecting your recent ones to your new ones. Consult an expert before doing this

.

• Label your directories and folders during a means that produces sense for users

• Don’t repeat keywords in your universal resource locator quite once. Keywords square measure

helpful, however overdoing it affects user expertise.

          Example: best-SEO-2020-SEO-SEO-what is-SEO?

• Keep URLs as short as potential

Alt text for pictures:-

Any content management system (CMS) ought to permit you to feature one thing known as “alt text” to all of the pictures on your web sites. This text isn’t visible to the common traveller – altitude text is in reality utilized by screen reader package to assist blind net users to perceive the content of your pictures. Search engines crawl pictures during a similar means, therefore inserting some relevant keywords whereas accurately describing the image can facilitate search engines perceive your page’s content.

Writing AN altitude attribute for every image keeps your web site in compliance with WCAG (Web Content Accessibility Guidelines). Keep the subsequent things in mind once writing altitude text:

• Meticulously describe the image in 8-10 words

• Include your targeted keyword wherever it sounds most natural

• Include, if relevant, a geographic-locator (e.g., Gujarat, India)

Page content:-

The content on your pages has to be helpful to folks. If they hunt for one thing too specific to seek out your page, they have to be ready to notice what they’re searching for. It has to be simple to browse and supply price to the top user. Google has numerous ways to live if your content is helpful.

• Aim for a minimum of five hundred words of copy. though there's no precise formula for a way several words a page ought to have, Google appears to like once a page encompasses a ton of content encompassing your targeted keywords

• Copy should be distinctive to every page, not duplicated from alternative pages on your website, and will directly address your visitors’ search queries

• Push the keyword nearer to the start of the title, however, providing it sounds natural

What is Off-Page SEO?

what-is-off-page SEO-and-how-it-works,SEO tutorial

Off-page SEO(Search Engine Optimization) focuses on increasing the authority of your domain through the act of getting bank-links from different websites.

Off-page SEO refers to activities you'll be able to perform outside the boundaries of your web site not as an on-page SEO. the foremost vital are:

• Link Building

• Social Media marketing

We will examine these well below, but first, let ME make a case for the importance and advantages of off-page SEO.

Link Building:-

website Backlink

Link building is the most well-liked and effective off-Page SEO technique. Basically, by building links to your web site, you're making an attempt to assemble as several ‘votes’ as you'll be able to so that you'll be able to bypass your competitors and rank higher.

For example: if somebody likes this text and references it from his/her web site or weblog or blog, then this is often like telling search engines that this page has smart data

Social Media Marketing:-

Social Media Marketing

Social media marketing is a component of ‘off-site SEO’ and if you're thinking that concerning it, it’s conjointly a sort of link building. It ought to be noted that nearly all of the links you get from social media sites square measure “no-follow”, however, this doesn't mean that they are doing not have any price.

Social Media mentions square measure gaining ground as ranking factors and correct configuration of social media profiles like the Facebook page, Facebook group Instagram profile, Tweeter, LinkedIn and many more can even boost Search engine optimization (SEO) of website.